Self-Publishing Tips and Tricks

Most of us know that all it takes these days to learn, well, almost anything is a Google search and a tenacious ‘tude. Getting to grips with self-publishing can be no different.

So, instead of reinventing the wheel or regurgitating the same how-tos topping search rankings, we’ve decided to highlight a few quick and easy tips we think really work. Or at least have worked for us!

If you’re brand new to self-publishing, before reading on, we suggest you take a look at a more comprehensive guide like this or this, for example.

Clare London says:

Find a friend who’s already been there, who can advise and reassure you during the first steps.

Keep a watch on titles being published in your genre so you can mirror the cover style / the keywords used on Amazon / the blurb and strapline style. That way you can be seen where they’re being seen!

Be prepared to keep on top of your release, after the first few heady days. Diarise places to post about it, to join in network events, to bring it periodically back to people’s notice.

Subscribe to a couple of self-publishing newsletters like the Alliance of Independent Authors who offer general advice and updates on the industry out there. You don’t necessarily have to subscribe to be a member, the advice is often freely shared.

JL Merrow on formatting:

I always recommend Jutoh as a formatting program. It cost me $20 when I bought it, and it makes life so much easier than trying to struggle with Smashwords’ meatgrinder.

Conversion results are much more reliable than Calibre, which is great for managing your ebook library and converting, say, mobi to epub, but not ideal for creating ebooks from Word docs. Jutoh has an excellent tutorial video on YouTube and you can get up and running with the program very quickly.

Charlie Cochrane adds:

I use a pal who has all the gear (and knowledge) to convert things. They get the books for free in return and my undying gratitude.

Jack Ladd on promotion:

A lot of the lists tell you to get a social media presence and promote yourself. That’s all well and good but how can you stand out from the umpteen other authors vying for attention? For me, I looked to the past. To be exact, Charles Dickens’ serialisation, Pickwick Papers.

Released over instalments, Dickens had readers hooked, eagerly waiting the next instalment of his tale. Simply put, I did the same: as I write my full-length novels, a few days a month I write a chapter of a prequel to my work in progress. I then quickly edit and publish this on my website, promoting it via my author Facebook page.

While it may be extra work, and I am no Charles Dickens, it’s a great way to keep readers engaged, drive visitors to my site and get my name out there among the throng.

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